Dear business partners, dear journalists,
it is my pleasure to invite you to the launch of our outstanding new tire, designed specifically for Central European markets.
This launch marks a significant milestone for us in many ways. Our innovative tire has been meticulously developed, rigorously tested, and sustainably produced to meet the high expectations of European drivers. It is built to excel in the diverse and ever changing weather conditions.
The event will take place from 2nd till 7th March 2025, on various tracks of the Bilster Berg Drive Resort, in Germany. A place with a unique history of development, characterised by a strong entrepreneurial spirit and designed by famous Formula 1 track designer Hermann Tilke together with driving legend Walter Röhrl. Today it is celebrated as one of the most modern racing facilities in Europe and used only for private events.
During the event, you’ll have the opportunity to test the exceptional performance of our new tire on various tracks, experiencing its quality firsthand.
Be among the first to witness the future in action, hear from our leadership, and celebrate this exciting step forward together.
I look forward to meeting you in person and enjoying the experience together.
Tommi Alhola
Vice President Central Europe, Nokian Tyres
The Bilster Berg Driving Resort is a premium motorsport facility in Germany, renowned for its cutting-edge tracks and stunning natural surroundings. With a rich history and modern design, it offers an exceptional venue for automotive testing, driving events, and adrenaline-filled experiences.
It is a luxurious hotel offering elegantly designed rooms, a state-of-the-art spa, and fine dining at the renowned Karl Restaurant. Located near the town center and surrounded by beautiful parkland, it provides a perfect blend of relaxation and sophistication for every guest.
Bad Lippspringe is a picturesque spa town. It is situated in the north-east of North Rhine-Westphalia, close to the Teutoburg Forest Nature Park and the ancient university town of Paderborn. Thanks to its geographical location, it is characterised by a favourable healing climate.
The Von Köppen Restaurant is a charming dining destination that blends history with culinary excellence. Set in a historic setting, it offers a warm atmosphere and a menu featuring exquisite dishes crafted from the finest ingredients, making it a perfect spot for memorable gastronomic experiences.
Come with us to Germany to experience our new product and have a good time.